21-22 November 2017 at 15Hatfields

Service Design in Business 2017 was a practical conference for business leaders interested in using service design strategically.

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Welcome to Service Design in Business 2017

Service Design in Business was a hands-on, practical Service Design conference that allowed participants to connect and learn from their peers and leaders in the industry.

Participants left Service Design in Business 2017 with new ideas and skills to design or commission services that meet customers’ needs and create positive business impact. We covered two major content themes through a number of keynote presentations and practical workshops.

Find out more about Service Design in Business directly from participants.


Our exciting keynote speakers for 2017 were: Alberta Soranzo and Kate Tarling.

Service Design in Business keynote speaker Alberta Soranzo

Alberta Soranzo

Director of End-to-End Service Design at Lloyds Banking Group

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Service Design in Business keynote speaker Kate Tarling

Kate Tarling

Digital and Design Director, Fly UX

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Sponsors helped us to add delight and enjoyed the chance to engage directly with our participants.