25 November 2016 at 15Hatfields, London

The practical conference for business leaders interested in using service design strategically.

Welcome to SDinBiz!

Service Design in Business is a hands-on, practical Service Design conference that allows participants to connect and learn from their peers and leaders in the industry.

You'll leave Service Design in Business 2016 with new ideas and skills to design or commission services that meet customers’ needs and create positive business impact. We’ll be covering three major content streams through a number of keynote presentations and practical workshops.

Content Streams

  • Architecting customer experience

    • Digital strategy
    • Customer engagement
    • Exceeding customer expectations
    • Customer innovations
    • Customer satisfaction
  • Shifting to services

    • From products to services
    • Employee’s engagement and participation
    • Service innovation
    • Paradigm shift
    • Sales through service
  • The impact of design

    • The business case for service design
    • Measuring design’s impact
    • In-house Led
    • A new language for service design


We are delighted to introduce you to our four #SDinBiz keynotes, Martin Dowson, Adrian Swinscoe, Annita Fjuk and Wim Rampen.

Martin Dowson

Service Design in Business Speaker Martin Dowson

Head of Service Design Strategy at Lloyds Banking Group

Read More

Adrian Swinscoe

Service Design in Business Speaker Adrian Swinscoe

Customer Experience consultant and advisor

Read More

Annita Fjuk

Service Design in Business Speaker Annita Fjuk

Head of Service Design at Center for Service Innovation

Read More

Wim Rampen

Service Design in Business Speaker Wim Rampen

Manager, Customer & Brand Management

Read More

Sign up to our mailing list

To be the first to know about event updates, news and offers, please sign up to our mailing list.

* indicates required

Social Media

Connect with us on social media for announcements, interesting info, news and to engage with others who are passionate about Service Design.

Write or call

If you're thinking about speaking at SDinBiz 2016, or if you just need one of our people and you need them fast - drop us a line or give us a call!

Our Sponsors